The Story (Who the heck am I?)
I am a ridiculously passionate writer, content strategist, speaker, mid-westerner, and entrepreneur who gets out of bed because I’ve made it my mission to help people and companies share their story and knowledge in a way that allows them to be heard.
So basically, I help people listen to their audience, so that their audience listens to them.
I lived in downtown Las Vegas for the past 4 years in one of the most unique, yet rewarding situations I couldn’t have imagined in my wildest dreams. I discovered a startup community, by accident, in Las Vegas that led me to working and honing in on my communication and content skills. I found myself meeting some of my favorite authors, and highly successful entrepreneurs on a daily basis who came to explore our community.
Through conversations, experience, and a whole lot of pushing through failures I learned what great content was all about, and I’ve used my knowledge to help coach a variety of clients in TED Talks, keynote presentations, and start up pitches, engage online audiences and stand out from the noise, and build authority.I believe great content relies on the ability to listen, and I help others do that so they can deliver value to the people who are listening to them.
Why I Do What I Do
Hi, I’m Nina.
First, I want to start by saying that I feel honored you are taking the time to read this page. You rock! I believe that all of us have a wealth of knowledge that we can share with others to add value to their lives by helping them solve a problem or better their world.
This is why I am passionate about content.
Content is in what we say, and how we say it. Great content has the power to teach, inspire, and benefit this beautiful planet in so many ways. I do what I do, because I believe that creating and sharing great content will lead to better companies, smarter and happier people, and more inspiring leaders that will have a ripple effect on the planet. Some of my favorite examples of incredible world changing content include:
- Martin Luther King Jr’s “I have a dream” speech
- Google and it’s seemingly infinite knowledge at our fingertips
- TED Talks: Go here and choose what you want to be inspired about: www.ted.com/talks
- Any piece of art. Art is content that manifests feelings and thoughts into other forms.
What I Do
This is How I Add Value
Content WritingMany people make the mistake of writing for Google, when in reality Google shows you more love when you write for people. This doesn’t mean keywords aren’t important (they are!), but great content is written in a way that includes both. Types of content I create are blogs, newsletters, website copy, social media, white papers and eBooks, webinar and online presentations, speeches, interviews, videos, and podcasts.
Content StrategyI build a content strategy that is based off of loads of research! Audience research is my secret sauce to creating an effective content strategy. The part of content marketing that is neglected most often is the research. I will often be brought in on a project just to conduct research because it is the groundwork for what your target audience wants. My strategy also includes well defined goals including how to measure success, keyword strategies, channel plans, and more.
I am fueled by the opportunities I get to work with great companies. I consult and host workshops on content strategy, and I work with your marketing team to create a content strategy that is fully aligned with your company’s goals and audience. Need a solid base of research? I often say I am a professional listener, because I will go in and join your target audience’s conversation to find out what they want to know and need to know so that your strategies align with these needs. For Startups: Living in a startup world for 4 years, I’ve also taken my content strategies to investor pitches, and have hosted workshops on crafting your pitch.
The Story Behind The Speaker
I don’t know about you, but I really dislike speaker bios written in 3rd person. It’s my story, and I should be the one telling it, right?
I decided one day that it was more painful to have all these awesome ideas and insights left to dwindle away because I was too shy, than mustering up some courage and learning how to communicate those ideas in a way that people would listen and be inspired.
I became borderline obsessed with TED Talks and have watched somewhere over 600 talks analyzing the content and structure behind great storytelling. In college I learned all about marketing and communication, and I was mostly fascinated by the science behind what connected with people and why.
I lived in one of the most unique situations anyone can imagine for the past 4 years in Las Vegas, NV, in a startup project called The Downtown Project. I lived in a community where everyone you met was an entrepreneur or one in the making, and was incredibly blessed to meet hundreds of highly successful entrepreneurs and speakers on a daily basis who came to visit our community.
Through this experience I fell in love with content. Content as a business strategy, as a relationship builder, as a personal growth tool, and as a way to help people solve problems. Through my experience I have identified the most effective ways to connect with and engage with others through content and content strategy. I’ve used my knowledge to help coach a variety of clients in TED Talks, keynote presentations, and start up pitches, engage online audiences and stand out from the noise, and build authority.
I believe that we all really want two things:
To be heard and to feel significant. I believe that great content helps others achieve these two things, and makes their lives easier, better, and happier.
What you can expect from me as a speaker:
As a speaker, I promise to deliver high energy, engaging and useful content, passion that is contagious, and lots of audience participation. When I am on stage I am fully present in that moment, and I read the audience to gauge which stories, content, and insights will resonate with the most people.
Specific topics I can speak on
- How to create share-worthy content: Competition is high in the content world, how are you going to stand out?
- Becoming an authority using the right content strategy
- Listening. The Key to Building an Engaged Audience
- What Story Books Can Teach You About Content Marketing
More topics I can speak on
- Becoming a better writer
- Start-up Communication Strategies
- Why Understanding Content Strategy Will Help You Create An Epic Talk
The audiences I love speaking to most are middle school to high school aged groups
- The Content Your Mind Needs for Success
- Self Confidence and Building Charisma
- Public Speaking and Storytelling: How to Go From Shy To Shining!
I also LOVE to emcee and interview for events.
I believe the dialogue we have with ourselves daily is just as important as the conversations we have with others. This blog covers both the content we share with others and the content we feed our own minds. It has ideas that help you communicate better, engage fully and more often, and videos/people/words that I think you will find inspiring.
Let’s Be Friends!
Great ideas often result from the collaboration of good people who are just crazy enough to think they can change the world. Connect with me.